Driving Dealer Success with
Trust, Simplicity, and Innovation


Driving Dealer
Success with
Trust, Simplicity,
and Innovation

At the Sun Motors, we’re not just another vehicle marketplace; we’re a trusted, powerful platform designed to revolutionise how dealers connect with buyers. Backed by The Sun, the UK’s most recognised newsbrand, the Sun Motors elevates your dealership’s online presence, drives sales, and offers a seamless

experience for both you and your customers. Join us in reshaping the automotive landscape with a

partnership that values your business, listens to your needs, and helps you thrive

At the Sun Motors, we’re not just another vehicle marketplace; we’re a trusted, powerful platform designed to revolutionise how dealers connect with buyers. Backed by The Sun, the UK’s most recognised newsbrand, the Sun Motors elevates your dealership’s online presence, drives sales, and offers a seamless

experience for both you and your customers. Join us in reshaping the automotive landscape with a partnership that values your business, listens to your needs, and helps you thrive

Trusted & Reputable Dealers – Proud to Have You Onboard!

Trusted & Reputable Dealers
– Proud to Have You Onboard!

Including major dealers and thousands of quality used cars from independents

Trusted & Reputable Dealers
– Proud to Have You Onboard!

Including major dealers and thousands of quality used cars from independents


Including major dealers and thousands of quality used cars from independents

Backed by a Trusted, Disruptive, and Championing Brand

Backed by a Trusted, Disruptive, and
Championing Brand

When you list your vehicles on the Sun Motors, you’re not just tapping into a market of potential buyers – you’re aligning your dealership with the might of a media giant. The Sun, a name that sits proudly alongside other prestigious brands like The Times, The Sunday Times, talkSPORT, and Virgin Radio UK, is known for its cutting-edge approach and commitment to championing the issues that matter most to its readers. By connecting with The Sun’s audience, you’re reaching a community that places its trust in the brand – and that trust extends to your dealership. This strong association with a trusted newsbrand that has an unmatched reach attracts serious buyers who are confident they’re dealing with reputable, vetted dealers


When you list your vehicles on the Sun Motors, you’re not just tapping into a market of potential buyers – you’re aligning your dealership with the might of a media giant. The Sun, a name that sits proudly alongside other prestigious brands like The Times, The Sunday Times, talkSPORT, and Virgin Radio UK, is known for its cutting-edge approach and commitment to championing the issues that matter most to its readers. By connecting with The Sun’s audience, you’re reaching a community that places its trust in the brand – and that trust extends to your dealership. This strong association with a trusted newsbrand that has an unmatched reach attracts serious buyers who are confident they’re dealing with reputable, vetted dealers

When you list your vehicles on the Sun Motors, you’re not just tapping into a market of potential buyers – you’re aligning your dealership with the might of a media giant. The Sun, a name that sits proudly alongside other prestigious brands like The Times, The Sunday Times, talkSPORT, and Virgin Radio UK, is known for its cutting-edge approach and commitment to championing the issues that matter most to its readers. By connecting with The Sun’s audience, you’re reaching a community that places its trust in the brand – and that trust extends to your dealership. This strong association with a trusted newsbrand that has an unmatched reach attracts serious buyers who are confident they’re dealing with reputable, vetted dealers

10%
10%
10%

of UK adults are reached by News UK brands (PAM co 2020)

of UK adults are reached by News UK brands

(PAM co 2020)

Different for Consumers and What It Means for Your Dealership

Different- What It Means for Your Dealership

Exclusive

No Backyard Dealers Cutting into Your Profits

Our marketplace is exclusive to established, ethical dealers, ensuring your dealership stands out as a trusted source for quality vehicles. This exclusivity boosts your reputation and increases sales, as consumers prefer a platform that lists only reputable dealers. Your dealership becomes the top choice for discerning buyers

Exclusive

No Backyard Dealers Cutting into Your Profits

Our marketplace is exclusive to established, ethical dealers, ensuring your dealership stands out as a trusted source for quality vehicles. This exclusivity boosts your reputation and increases sales, as consumers prefer a platform that lists only reputable dealers. Your dealership becomes the top choice for discerning buyers

Exclusive

Vetted Dealers Only

Our marketplace is exclusive to established, ethical dealers, ensuring your dealership stands out as a trusted source for quality vehicles. This exclusivity boosts your reputation and increases sales, as consumers prefer a platform that lists only reputable dealers. Your dealership becomes the top choice for discerning buyers

Profitable

Smoother Transactions, Stronger Margins

We offer a personal concierge finance service with consistent rates across all listings. This straightforward approach eliminates the confusion and frustration often associated with variable finance options, all backed by a hassle-free online car buying experience. Dealers enjoy market-leading commissions and cutting-edge technology

Profitable

Smoother Transactions, Stronger Margins

We offer a personal concierge finance service with consistent rates across all listings. This straightforward approach eliminates the confusion and frustration often associated with variable finance options, all backed by a hassle-free online car buying experience. Dealers enjoy market-leading commissions and cutting-edge technology

Profitable

Stronger Margins

We offer a personal concierge finance service with consistent rates across all listings. This straightforward approach eliminates the confusion and frustration often associated with variable finance options, all backed by a hassle-free online car buying experience. Dealers enjoy market-leading commissions and cutting-edge technology

Visible

Increase Visibility With Advanced Ad Strategies

With Audience Extension, your stock follows shoppers online after they leave Sun Motors, keeping it visible to in-market consumers. By targeting where your audience spends 3 hours daily—on social media—you boost engagement, conversion, and your dealership’s visibility

Visible

Increase Visibility With Advanced Ad Strategies

With Audience Extension, your stock follows shoppers online after they leave Sun Motors, keeping it visible to in-market consumers. By targeting where your audience spends 3 hours daily—on social media—you boost engagement, conversion, and your dealership’s visibility

Visible

Advanced Ad Strategies

With Audience Extension, your stock follows shoppers online after they leave Sun Motors, keeping it visible to in-market consumers. By targeting where your audience spends 3 hours daily—on social media—you boost engagement, conversion, and your dealership’s visibility

Effortless

Manage Enquiries Effortlessly with One Hub

Our integrated Enquiry Hub centralises leads from multiple platforms. Whether via WhatsApp, SMS, or email, you can quickly respond, arrange test drives, and provide information, ensuring a smoother, more efficient sales process

Effortless

Manage Enquiries Effortlessly with One Hub

Our integrated Enquiry Hub centralises leads from multiple platforms. Whether via WhatsApp, SMS, or email, you can quickly respond, arrange test drives, and provide information, ensuring a smoother, more efficient sales process

Effortless

Multi-Channel Unified Inbox

Our integrated Enquiry Hub centralises leads from multiple platforms. Whether via WhatsApp, SMS, or email, you can quickly respond, arrange test drives, and provide information, ensuring a smoother, more efficient sales process

Trusted Partnerships

Trusted Partnerships

Trusted Exposure to a Loyal Audience

Trusted Exposure to a Loyal Audience

Trusted Exposure
to a Loyal Audience

Unmatched Audience Reach
Unmatched Audience Reach

The Sun Motors marketplace isn’t just a listing service—it’s a complete solution designed to boost visibility, trust, and sales for dealers. This unmatched reach puts your vehicles in front of a vast audience of potential buyers who trust The Sun’s reputation.

Our marketplace is committed to quality and integrity, working exclusively with ethical and reputable dealers. This dedication enhances the credibility of your listings, making it easier for consumers to confidently choose your dealership.

The Sun Motors marketplace isn’t just a listing service—it’s a complete solution designed to boost visibility, trust, and sales for dealers. This unmatched reach puts your vehicles in front of a vast audience of potential buyers who trust The Sun’s reputation.


Our marketplace is committed to quality and integrity, working exclusively with ethical and reputable dealers. This dedication enhances the credibility of your listings, making it easier for consumers to confidently choose your dealership.

EVERY MONTH, THE SUN REACHES…

EVERY MONTH,

THE SUN REACHES…

  • 81%

    Adults intending to buy a new Vehicle in the next 12 months

  • Over 4 in 5

    (429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months

  • 81%

    (587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years

  • Over 800K

    (82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years

  • 81%

    Adults intending to buy a new Vehicle in the next 12 months

  • Over 4 in 5

    (429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months

  • 81%

    (587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years

  • Over 800K

    (82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years

  • 81%

    Adults intending to buy a new Vehicle in the next 12 months

  • Over 4 in 5

    (429K) Adults intending to buy a new SUV (or off road) Vehicle in the next 12 months

  • 81%

    (587K) Adults intending to buy a new Hybrid or Electric Vehicle in the next 2 Years

  • Over 800K

    (82%) Adults intending to spend £22,500+ on their next vehicle in the next 2 years

Sources: PAMCo 4 2020, PAMCo/TGI Multibase

Audience Extension with Advanced Advertising Included
Audience Extension with
Advanced Advertising Included
Audience Extension with Advanced Advertising Included

Maximise your exposure with our Audience Extension, delivering targeting in-market buyers across all major digital platforms.

Designed to help your dealership reach more potential buyers and increase sales through targeted, data-driven advertising. Our audience extension ensures that your vehicle listings are seen by the right audience at the right time.

With the Audience Extension, your listings are placed in front of in-market buyers across multiple digital channels, including Google, Facebook, Instagram, TikTok, SnapChat, and Pinterest. This broad reach ensures that your vehicles are visible wherever potential buyers spend their time online. With the average person using several social media platforms 3 hours a day, your ads will have multiple touchpoints to engage with consumers.


When these campaigns are paired with the Sun Motors’ first-party data, this is a powerful tool to reach potential buyers. Our data comes from users who interact directly with Sun Motors’ platforms, providing insights into their preferences, behaviour, and purchase intent. By tapping into this data, our Audience Extension ensures that your ads are shown to highly qualified leads, increasing the likelihood of a sale.

Dealer? Ready to Boost Your Sales?

Dealer? Ready to Boost Your Sales?

Join the Sun Motors platform and connect your dealership with an unmatched audience across the UK. With our trusted brand, innovative tools, and customer-first approach

"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.


This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130


Advertising Terms & ConditionsPrivacy PolicyDealer Billing Portal Enquiry Hub Portal

"The Sun", "Sun Motors", "Sun", and "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. This website is operated and powered by Motor Genius Group Ltd under a contractual partnership with News UK to use the "Sun Motors" name. While the "Sun Motors" brand is used under this agreement, Motor Genius Group Ltd is a separate entity and is not owned by or affiliated with News Group Newspapers Limited, except as provided by the contractual partnership. All services provided on this website are offered by Motor Genius Group Ltd under this partnership. Any reference to these trademarks on this website is solely for the purpose of identifying the licensed use of the trademarks and does not imply any ownership or rights by Motor Genius Group Ltd over these trademarks. All trademarks and registered trademarks are the property of their respective owners.


This website is not for UK consumers and targeted at potential business partners. We are a credit broker, not a lender, Motor Genius Group Ltd is an Appointed Representative (FRN. 960504) of The Compliance Guys Ltd (FRN. 941360). Motor Genius Group Ltd, Registered Office: Cambrian Complex, Ystrad Road, Fforestfach, Swansea, Wales, SA5 4HJ, Company Number: 12817070, ICO number ZB640135, Phone: 0204 572 0130


Advertising Terms & ConditionsPrivacy PolicyDealer Billing Portal Enquiry Hub Portal